As the Trump administration and Republicans across the country push to eliminate diversity, equity and inclusion (DEI) policies across the board, the executive director of a top consumer advocacy group spoke to Fox News Digital about what companies and institutions are doing to skirt those efforts.
“Over the last few months, we’ve sort of seen a phase shift in the ways that they’re trying to keep this DEI grift going,” Consumers’ Research Executive Director Will Hild told Fox News Digital about companies, organizations, hospitals and other entities that are attempting to rebrand DEI and environmental, social and governance in the Trump era.
“At first, they just pushed back on, tried to defend DEI itself, but when that became so obvious that what DEI really was was anti-White, anti-Asian, sometimes anti-Jewish discrimination in hiring and promotion, they abandoned that,” Hild said. “Now what they’re trying to do is simply change the terminology that has become so toxic to their brand. So we’re seeing a lot of companies move from having departments of DEI, for example, to ‘departments of belonging’ or ‘departments of inclusivity.’”
Several major companies have publicly distanced themselves from DEI in recent months as the new administration signs executive orders eliminating the practice while making the argument that meritocracy should be the focus.
However, FOX Business exclusively reported in April on Consumers’ Research warning that some businesses appear to be rebranding the same efforts rather than eliminating them.
“It is the exact same toxic nonsense under a new wrapper, and they’re just hoping to extend the grift because a lot of these people, I would say most of the people working in DEI are useless,” Hild told Fox News Digital.
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