McDonald’s is the latest target of a grassroots “economic blackout” campaign that has previously targeted other major companies with mixed success.
The People’s Union USA, led by John Schwarz, is now calling on people to boycott McDonald’s beginning Tuesday through next Monday, explaining in an Instagram post that he’s demanding “fair taxes, an end to price gouging, real equality, and corporate accountability.”
“This is a show of strength, solidarity and people powered change,” Schwarz wrote. {snip}
McDonald’s said in a statement to CNN that it welcomes “honest dialogue with the communities we serve, but we’re disappointed to see these misleading claims that distort our values and misrepresent our actions.”
The company said that its “commitment to inclusion remains steadfast,” pointing to the “meaningful work opportunities” provided to 800,000 restaurant workers and the millions of dollars spent with suppliers.
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Schwarz garnered national attention earlier this year when his group called for an “economic boycott” on Walmart, Target and Amazon for various reasons, including the roll-back of diversity, equality and inclusion (DEI) programs.
In January, McDonald’s ended some of its its specific diversity goals, including requiring its suppliers to commit to certain DEI targets.
The chain also stopped participating in external surveys that measure corporate diversity, as well as changed the name of its diversity team to the Global Inclusion Team — a common practice for many other companies that have rolled back diversity pledges.
Companies have changed their views on DEI following the reelection of President Donald Trump, who opposes the efforts, and a Supreme Court ruling against affirmative action. Online pressure, legal threats and customer opposition have led many companies, including Walmart, Ford, Harley-Davidson, John Deere and others to make changes to their DEI initiatives.
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