One Nation’s only Victorian MP has disavowed billboards erected by her party’s federal branch that highlight the link between high immigration and Australia’s rental crisis.
Rikkie-Lee Tyrrell said the billboards, which have been put up in Mildura, Bairnsdale and Stawell and state “high immigration = rental crisis”, were “unsuitable” because regional areas “rely on” immigrants.
“I knew a billboard was going up, I just didn’t know what was going to be on it,” Ms Tyrrell told ABC News.
“Had it been up to me, that sign wouldn’t have been there with that wording, that’s for sure.
“I think that sign needs to be removed and something more suitable for the region needs to be put up.”
Ms Tyrrell said she agreed with the overall rhetoric, just not the location, saying the slogan would be suitable in metropolitan areas but she “wouldn’t be campaigning that message in those areas that do rely on [immigration]”.
One Nation’s Victorian president Warren Pickering last year said the Mildura billboard would be the “first of many” going up across the state. It has since been removed along with the one in Bairnsdale, and the Stawell billboard is set to come down next week, advertising company Gawk said.
Premier Jacinta Allan has slammed One Nation for putting up billboards across regional Victoria blaming the rental crisis on mass immigration, saying that “these divisive, false claims have no place in this state.” pic.twitter.com/MuN9Z5CGkJ
— Australians vs. The Agenda (@ausvstheagenda) August 21, 2025
Premier Jacinta Allan was asked about the billboards on Thursday and described the slogan as a “false claim”, despite a Reserve Bank report in July finding that international students were putting upward pressures on rental demand and rents across the country.
The report found that for every 50,000 increase in population private rents increase by about 0.5%, and was published ahead of Australian Bureau of Statistics figures that showed immigrant arrivals are at record highs – with 279,460 net permanent and long-term arrivals between January 1 and June 30.
Ms Allan also implied the slogan was a violation of her controversial new anti-vilification laws, and said it was “the 1990s all over again” in an apparent reference to the emergence of One Nation leader Pauline Hanson.
“That sort of divisive, divisive, false claim has no place, no place in Mildura, no place in Melbourne, no place anywhere in this state, and indeed we’ve put through the parliament laws against hateful behaviour, to make hateful behaviour a crime, to strengthen the powers of Victoria Police,” she said.
“And no political party should be engaging in this divisive, hateful behaviour. Firstly, it’s wrong, it is wrong. It is also divisive, and particularly as someone who lives in regional communities, regional communities deserve better than this rubbish from that outfit One Nation.”
Header image: The Mildura billboard (Warren Pickering – Facebook).
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