Third Way, a prominent center-left think tank, is aiming to shape the way Democrats speak to voters as they try to counter President Trump’s agenda, including avoiding words such as “birthing person,” “cisgender,” “the unhoused” and “Latinx.”
“In reality, most Democrats do not run or govern on wildly out-of-touch social positions,” the group alleged in a new memo identifying dozens of phrases that Democrats should avoid. “But voters would be excused to believe we do because of the words that come out of our mouths — words which sound like we are hiding behind unfamiliar phrases to mask extreme intent.”
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The memo, directed to “All Who Wish to Stop Donald Trump and MAGA,” focuses heavily on words and phrases it says Democrats use as politically correct ways to signal inclusivity and diversity, particularly encompassing race and sexual orientation and identity.
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“Recognize that much of the language above is a red flag for a sizable segment of the American public,” they wrote. “It is not because they are bigots, but because they fear cancellation, doxing, or trouble with HR if they make a mistake. Or they simply don’t understand what these terms mean and become distrustful of those who use them.”
Democrats have been struggling to find the right messaging to connect with voters in the Trump era.
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