Energy drinks have exploded in popularity in the last two to three decades much like the world of online betting and gambling (1) as well as the fact that payday loan companies (2) that enjoy a significant degree of market overlap and product complementarity with the world of online betting and gambling.
However, another overlap exists in the form of world of the ultra-unhealthy ‘energy drinks’ industry whose consumer base is often the same people who are taking payday loans and blowing their earnings plus usurious short-term loans in the world of online betting and gambling but doing so they are often soullessly sipping the obligatory can of Monster or Red Bull.
Monster is of course the archetypal modern energy drink with its use of advertising using its ‘Monster Energy Girls’ – which was quickly copied by their rival Rockstar in the form of the ‘Rockstar Energy Girls’ – in the same way that Red Bull sponsors crazy daredevil stunts as its form of advertising and promotion to its audience.
Aside from the fact that energy drinks such as these are ultra-unhealthy and contain two-to-three times the amount of caffeine as coffee as well as ludicrous amounts of sugar (3) and have caused deaths due to people trying to consume them like… well… coffee. (4)
But as I’ve pointed out many times before (5) the people behind these things have names and identities.
The main players in the energy drinks market are:
Red Bull GmbH with the brand Red Bull.
The Monster Energy Corporation with the brands Monster Energy, Reign, Relentless and Burn as well as more recently Bang Energy.
Celsius Holdings, Inc. with the brand Celsius and more recently Alani Nu Energy and Rockstar Energy.
The original company in the energy drink market is Red Bull which was created in 1984 by the Austrian entrepreneur Dietrich Mateschitz and the Thai businessman Chaleo Yoovidhya to sell a Westernized upmarket version of Yoovidhya’s successful Thai energy drink ‘Krating Daeng’ that he had launched in 1976 which translated from Thai just means ‘Red Bull’ basically. However Red Bull itself was almost entirely the work of Mateschitz with Yoovidhya being a silent partner in the business.
While Red Bell remains the market leader in the energy drinks sector: its position has been massively eroded over the years by its main competitor: Monster Energy.
The Monster Energy Corporation is a completely different proposition entirely since it was originally started as a fruit juice company in 1935 as ‘Hansen’s Juices’ then it became ‘The Fresh Juice Company of California’ then in turn it became the ‘Hansen Natural Corporation’ in 1988 following bankruptcy which it in turn remained until 2012 when it was renamed ‘The Monster Energy Corporation’.
It was in the period of 1988-1990 when two jews from South Africa named Rodney Sacks and Hilton Schlosberg bought ‘The Fresh Juice Company of California’ turned it into the ‘Hansen Natural Corporation’ and then in turn used it as a vehicle to launch ‘Monster Energy’ as well as multiple other brands like ‘Reign’, ‘Relentless’, ‘Burn’ and have also recently purchased ‘Bang Energy’ from its owners.
Monster Energy is easily the main rival to Red Bull, and they have nearly all the American market sewn up between up (between 70 to 80 percent; of this the split is circa 55/45 percent in Red Bull’s favour) and Sacks and Schlosberg still own and run ‘The Monster Energy Corporation’ to this day and are as result billionaires with strong ties to the Israeli state with – for example – Sacks’ brother-in-law being Ze’ev Bielski. Who is the creator of ‘The Israel Forum’, a former member of the Israeli Knesset as well as the former Chairman of both the ‘Jewish Agency for Israel’ and the ‘World Zionist Organization’ and is a prominent figure in the worlds of both Israeli politics and Hasbara to this day.
However, Monster Energy and Red Bull have a newer competition on the market in the form of ‘Celsius Holdings’ which is frequently claimed to be owned by PepsiCo – this however is untrue as PepsiCo don’t own Celsius Holding but rather are simply a major shareholder – when in truth Celsius Holdings is a different entity entirely. Celsius Holdings (originally ‘Vector Ventures, Inc.’) and its main product until fairly recently ‘Celsius Energy’ was created in 2004 by a man named Gregory Horn – who may be or not be jewish – (6) who immediately stepped back into the role of being a silent partner in the business and while has 11 percent of the American energy drinks market at present.
This is primarily due to is recent acquisitions of ‘Alani Nu Energy’ and ‘Rockstar Energy’ – Rockstar being Red Bull main up-and-coming rival for nigh on a decade before being usurped by Monster (having been 14 percent of the American energy drinks market in 2008) after being founded in 2001 by a jew named Russell Goldencloud Weiner, who was – and is – the son of the famous jewish radio personality Michael Savage (nee Michael Weiner). (7)
So put another way: the founders and CEOs of the energy drinks market were until very recently extremely heavily jewish and now because a lot of these energy drinks companies are being purchased by the giants of the drinks industry such as Coca-Cola and PepsiCo; this has lessened somewhat but a good third to a half of the energy drinks industry is owned by jews and primarily profits jews.
Remember that the next time you fancy a can of Monster.
References
(1) See my articles: https://karlradl14.substack.com/p/the-jewish-control-of-the-online; https://karlradl14.substack.com/p/jewish-control-of-the-world-of-online
(2) For example, see my article: https://karlradl14.substack.com/p/the-jewish-origins-of-wongacom
(3) https://www.health.harvard.edu/nutrition/are-energy-drinks-bad-for-you; https://health.clevelandclinic.org/are-energy-drinks-bad-for-you
(4) See for example: Erdem Kasikcioglu, 2017, ‘Sports, energy drinks, and sudden cardiac death: stimulant cardiac syndrome’, Anatolian Journal of Cardiology, Vol. 17, No. 2, pp. 163-164 and https://www.cga.ct.gov/2020/kiddata/tmy/2020HB-05141-R000303-Energy%20Drinks%201-TMY.PDF
(5) See my article: https://karlradl14.substack.com/p/the-lure-to-blame-isms-race-and-the
(6) https://www.ancestry.co.uk/last-name-meaning/horn
(7) https://www.jta.org/2015/03/02/culture/forbes-billionaires-list-features-new-and-old-jewish-faces
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